Lindy Roux

Partner/Founder, Deft Digital

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding, and analytics. She has led a broad range of engagements including enterprise-level websites, e-commerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS’s, Digital Asset Management (DAM’s), e-commerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM.

Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands. Lindy has spoken recently at: The Gilbane Conference 2014: Understanding the ROI of your Content (Workshop) SDL Summit 2014: Developing an Enterprise Taxonomy (Presentation) Information Development World 2014: Understanding the ROI of your Content (Presentation) Content Strategy DC 2015: Integrating Content Strategy with User Experience and Technology UXDC 2015: Up Close and Personal – A Personalization Workshop Taxonomy Bootcamp 2015: 5 Factors to Consider When Selecting an Auto-tagging Tool

More about Lindy:

My Sessions

It’s about the journey – how persona journey mapping impacts content strategy

Columbia 1 & 2

Increasingly, user experience professionals are embracing the idea that to reach the appropriate audiences across multiple platforms at key touch points in their decision-making process, we need to understand the specific motivations, needs and triggers of each user type, at each stage in their journey. But beautifully constructed personas and/or journeys are simply not enough […]

Standards, Repeatable Process, & Best Practices