As it happens, the breadth requirements for Kath Straub’s PhD program (Brain & Cognitive Sciences, University of Rochester) and her inability to stay narrowly focused have worked in her favor. She’s gone from academic researcher… to chief scientist… to establishing a CX research consultancy (usability.org) that helps organizations use behavioral research to inform process and product development. She teaches Integrating Humans… Technology at Johns Hopkins Whiting School of Engineering.
With one foot in still academia, she stays current on how the environment (including technology) can shape behavior. It’s the other foot in industry that keeps her honest, forcing her to face the gap between theory and practice in the real world.
Kath is an energetic and engaging speaker, and an active contributor to both the UX and plain language communities.
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. But they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe […]
Need to catch up on the emerging research? Tired of slogging through papers that are… so dense they make your head spin? Or that don’t apply to anything you care about? Or both? This tutorial is for you. Research in Practice offers a fast-paced, engaging way to update your knowledge of emerging research about UX […]