President and Chief Strategist, Content Company, Inc.
Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps organizations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company clients include Intuit, Endocrine Society, Institute of Food Technologists, American Bar Association, and California State University. A leading content strategist since 1999, Hilary oversees the international, 28,000-member Content Strategy group on LinkedIn. As managing director of REALTOR.org, she oversaw the National Association of Realtors website and created the association’s social media strategy. She developed and teaches the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University.
Everyone knows that we audit content to understanding what’s there on a website, in order to determine what to keep going forward. But content audits actually present another big opportunity: to help an organization understand their content well enough to make decisions and create rules for it going forward. How long do individual content types […]