President, Stockwell Strategy
Amanda Stockwell is an experienced UX researcher and strategist and spent most of the last decade finding innovative ways to understand users and embed that knowledge into the design process. She’s lead teams that provides research, design, and UX strategy services and frequently writes and speaks about her experience. She has a human factors background and an engineering degree from Tufts University.
The Build, Measure, Learn loop is at the center of the Lean Startup approach, which is becoming increasingly popular among companies of all sizes. While the framework calls for very UX-friendly processes, such as collecting iterative feedback and focusing on building a Minimal Viable Product (MVP) required for doing so, the way most companies implement […]