Content strategy work is inclusivity and social justice work

Columbia 9 & 10

Why is user experience about how easily our users are able to go buy the products we are selling and use them but not the broader social and environmental impact of those products?

The most engaging social media plan or the most inclusive style guide fails if the product is not also accessible. And the best-designed experiences don’t matter if the product doesn’t speak to the users’ life experiences. That is why content strategists and UXers who care about inclusivity must be at the table to help shape product strategy and business decisions.

Come hear the lessons from a multi-year effort to help a major national environmental nonprofit—an industry that is both centered around justice and still grappling with its legacy of discrimination—make its programs more inclusive of marginalized communities, as a part of modernizing its editorial, publishing, and programmatic processes.

Join me to learn…

  • How to build inclusive content strategy teams.
  • How to discover where your products and teams may be unintentionally discriminating against your audience and users.
  • How to use content strategy as a tool for helping your team build empathy with your users and ultimately make your products.
  • How to make your content strategy and UX processes as catalyst for social justice and inclusivity.
UX for a Better World